The encoder now used in China is very broad, such as machine tools, servo motors, textile machinery and other professional. Followed by the industrial need to add encoder application has become even more significant and outstanding, and machine tools, elevators, servo motor encoder supporting the use of the three big mountains.
　　Chinese encoder Situation and Pattern:
　　Encoder market in China, European and American brands occupy the high-end market, more than 30% market share, price positioning for high-end products, in heavy wind power and other new energy sector has an advantage;
　　Japanese and Korean brands occupy the mid-market, accounting for more than one-third of market share, price positioning in the end, in the elevator, machine tools, servo motors and other professional use more widely;
　　Chinese companies to participate in the contest encoder low-end mall, lower prices to sell nearly half of the market volume has made only 25% of the proportion of the mainland market for sale.
　　In all rotary encoder manufacturers, the high market share of the company Heidenhain, Tamagawa, Nemicon, Yuheng, Baumer, Rep, PF, Danaher, Koyo, Omron and so on. 　　Meanwhile market share of the top three companies accounted for nearly 50% of the total market, high market concentration, the companies for the use of industry concentration is high, less competition in the industry. Mainstream manufacturers scores also significantly increase the magnitude of the distance, the greatest increases of 60%, the smallest rate of increase is less than 10%.
　　As the elevator industry heat up, move the encoder market share increase, at present the domestic market, 70% of the price is relatively stable and the use of economic incremental encoder, mainly used in such as packaging, textiles, elevators and other industries, only certainly need to measure speed and position of the measuring equipment required is not high.
　　Elevator, the encoder is used to control the speed and direction of the elevator, the hoisting machine mounted on the main addition, the elevator door and the well will be used to measure the encoder.
　　As these high-speed real estate in China to carry out, which led to the strong demand of the elevator, to reach the annual growth rate of 20 percent, it also allows the encoder to expand ushered in the spring, the encoder 2011 elevator occupational use of market planning reach 230 million yuan, an increase of 21.1%. 2011 National Elevator sales of about 450,000 units, during ladders exceed 400,000 units were installed at a number of different encoders.
　　In addition, two million units in elevator maintenance is the protection of the encoder using the stock market, the current use of the elevator profession of planning behind the encoder machine category.
　　Miniature encoders breaking medical equipment constraints, along with new medical skills recently increased, increasing the need for home medical equipment is also intense competition comes into being, such as dialysis equipment, a portable insulin pump, insulin inhalers and diabetes handling system and so on.
　　These self-presentation of medical equipment also contributed to the equipment manufacturers to deliver innovative goods. Thus, the miniature encoder (electronic handwheel) will become the portable medical device manufacturers to break the existing precision, power consumption, size and cost constraints useful help.
　　These enhanced motion control response equipment can exceed the existing magnetic induction skills encoder skills lead to lower costs and less power consumption. 　　Encoder toward intelligent
　　The encoder is a mechanical device in one yuan equipment, along with the progress of automation, complete signal conversion is no longer the only needs of users, higher levels of integration, even more by the use of the goods, but rich interface methods, these will be the encoder toward intelligent process.
　　In the domestic market, low-end goods will be gradually marginalized, the market needs to be changed to promote more high-end encoder will come out, be subjected to the masses and use. How will the future market structure? Keen to see while you wait!